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- The Healthy Eating Concierge pilot program is being offered to Medicare Advantage members in Fresno, San Bernardino, Riverside, Los Angeles, Tulare, Kern, Orange, Kings, Solano and Placer County, California. Open enrollment for the full 8-week meal benefit is active between August 24 and September 14, 2021. The full 8-week program is only available to those who enroll before September 14, 2021. If you enroll after September 14, 2021, you will receive meals through the week of November 2, 2021, regardless of the number of weeks you have been enrolled. The program is available to the first 500 beneficiaries to enroll. All enrollment will close once the program reaches capacity or on November 1, 2021. Program enrollment will reopen in January 2022. For questions about eligibility or open enrollment, contact Brand New Day Member Services team: 1-866-255-4795 TTY 711.